Anne Hathaway wears a Sharp

In a room racked wall to wall with clothes, Andy Sachs lifts both fists toward her chin while Stanley Tucci's Nigel holds a shirt up beside her, and a small watch rides the inside of her wrist on a black alligator strap, its dial turned in toward her body so the camera never reads the face. Anne Hathaway is back as Andy, a journalist now, opposite Meryl Streep's Miranda Priestly, in The Devil Wears Prada 2, the 2026 sequel that Molly Rogers dressed after doing the same job on Sex and the City. Like the first film, it is packed with watches and jewels.

The watch the camera keeps hidden does have a name in the trade press, if a thin one. A jewellery roundup of the film by Sam Moore at Something About Rocks logged Andy's earlier watch as a vintage Sharp, the same Sharp known for calculators and Aquos televisions and, for a while, inexpensive LCD and quartz watches. No watch title has repeated the call, and the dial stays turned away. It is the one workaday piece in a cast of serious watches, set against Miranda's Cartier Tank Française and the Jacob and Co Epic X Skeleton that the film hangs on its Bezos-shaped billionaire.

By the same roundup's account, the Sharp does not last. Later in the film it gives way to Bvlgari, the Bvlgari Bvlgari that several watch outlets caught on Andy's wrist, a choice those writers tie straight to Hathaway's day job: she has been a Bvlgari ambassador for years. The Sharp never gets that confirmation. It rides through its scenes turned face-in, and the only place its name surfaces is a jewellery column published about three weeks after the film premiered in New York.