Roger Moore wears a Rolex Submariner

Roger Moore's first scene as James Bond sets the tone for his entire tenure: he's in bed with a beautiful woman, making quips, and looking entirely too comfortable to be in mortal danger. Guy Hamilton's Live and Let Die (1973) took Bond out of the Cold War espionage that Connery had defined and dropped him into a blaxploitation-tinged adventure through Harlem, New Orleans, and the Caribbean. Moore played Bond as a man who found his own adventures slightly amusing, and the franchise shifted to match that energy.

The Rolex Submariner on his wrist is the original Bond watch, though not in the way most people think. Fleming wrote Bond wearing a Rolex in the novels, and Connery wore a Submariner in the early films before switching to other models. Moore's Submariner in Live and Let Die is a modified version with a rotating bezel that doubles as a magnetic field generator and a circular saw, pure Q Branch absurdity. But underneath the gadgetry, it's still a reference 5513, the same no-date Submariner that military personnel and professional divers wore throughout the 1960s and '70s. The Submariner's Bond association eventually faded when the franchise switched to Omega in 1995, but in 1973, it was still the watch that defined the character.