Jessica Alba wears an Oakley Holeshot

I did not know Oakley ever made a Swiss watch until I went looking at Jessica Alba's wrist. Spy Kids: All the Time in the World (2011), Robert Rodriguez's fourth go at the franchise, casts Alba as Marissa Wilson, a retired secret agent dragged back to stop a villain called the Timekeeper from winding the world's clock backward. It is a Spy Kids movie, so it runs on gadgets, and this one runs on time - freezing it, stealing it, rewinding it. Which watch in all that is real? The one on the only grown-up in the house.

Here is the catch with screen watches: they almost never sit still long enough to read. This one does. In a single shot Marissa's wrist fills the frame and the watch resolves clean - an elliptical Oakley O on a black dial, a brushed-steel round case, a sport minute track around the rim, a date at three o'clock, and SWISS MADE printed down at six.

That is Oakley's Holeshot, a real and slightly improbable object. Oakley, the sunglasses company, built a Swiss-made sport watch around a chunky steel case, a sapphire crystal, a screw-down caseback, and a strap of its own Unobtainium rubber, rated to a hundred meters and sold in three-hand and chronograph versions. The reference never prints large enough to pin down, so call the model a strong match and the brand a certainty.

I like the choice more the longer I sit with it. The children get the magic gadgets; the villain bends time itself; the retired spy, the one adult in a house full of nonsense, just wears a watch.