Ice Cube wears an unidentified watch

Phil Lord and Christopher Miller's sequel is better than the original because it knows exactly what it is: the same movie again with more money. The film says so explicitly. Ice Cube's Captain Dickson gets the funniest material in 22 Jump Street, especially when he discovers that Schmidt (Jonah Hill) is sleeping with his daughter Maya (Amber Stevens West). Channing Tatum's Jenko befriends football player Zook (Wyatt Russell) and the movie turns into a romantic comedy about partnership and jealousy. Peter Stormare shows up as the villain. Nick Offerman makes a cameo. The end credits, showing fake sequels going all the way to 2121 Jump Street, might be the best joke in the film.

TW Steel is a Dutch brand founded in 2005 by Jordy Cobelens, and its entire identity is oversized watches. The name stands for The Watch in Steel. The CEO Tech uses cases around 48 to 50 millimeters, which on most wrists would look absurd but on Ice Cube looks proportional. TW Steel makes watches for people who want presence without paying Swiss luxury prices, typically two to four hundred dollars. Captain Dickson is exactly the kind of man who wears a watch that big because he wants you to see it from across the room.

Dickson's management style is controlled fury. He screams at everyone, all the time, about everything. The TW Steel matches that: loud, oversized, impossible to ignore. The CEO in the model name fits too. Dickson runs the Jump Street program and wants everyone to know who is in charge. The watch does that work before he opens his mouth.