Seth Rogen wears a Rolex Cosmograph Daytona

In Good Fortune, Aziz Ansari's directorial debut, Seth Rogen plays Jeff, a wealthy tech guy who brings in a watch dealer to pick out his own 40th-birthday present and lands on a slab of 18-karat gold: a 1978 Rolex Cosmograph Daytona, reference 6263. It is the Oyster-cased Daytona, hand-wound, with screwed-down pushers, and in yellow gold it is one of the references collectors chase hardest. The dealer is a real one, Cameron Barr of Craft + Tailored, who sourced the film's watches and calls the yellow-gold 6263 a holy grail.

Ansari has said he passed on the obvious grail on purpose. A Paul Newman Daytona, the exotic-dial version everyone can name, felt too easy, so he went looking for something with the same weight that read as more inside-baseball. The watch he landed on still runs to six figures. The cast started calling it Pretty Baby as a joke on set, and the name stuck, so a 47-year-old Rolex ended up with a nickname coined on a film shoot rather than in a saleroom.

Jeff buys the thing as validation, and the film will not let him keep it there. By Hodinkee's account the Daytona works as a MacGuffin, the reward that curdles into obsession and then into leverage, and once Gabriel's body-swap pries it off his wrist, the tech guy ends up chasing his own watch down.