Josh Duhamel wears a TAG Heuer Monaco

In Win a Date with Tad Hamilton! (2004), Robert Luketic's romantic comedy, a West Virginia grocery clerk named Rosalee Futch wins a studio contest and a date with the movie star she has watched on screen for years. Josh Duhamel plays the star, Tad Hamilton, all easy charm and carefully managed image.

In a cafe scene, his hand resting against his cheek, a square-cased steel watch on a black alligator strap sits on Tad's wrist. The square case is the kind TAG Heuer built its Monaco around, the chronograph Steve McQueen wore in Le Mans, and the Monaco is the model usually attached to this watch. His hand hides the dial, so the brand never reads outright and the exact reference stays open, but the shape on his wrist is plainly a square Monaco-style case rather than a round sports watch.