James Franco wears a TAG Heuer Monaco

James Franco plays Saul Silver, the sweet, perpetually stoned dealer at the center of David Gordon Green's Pineapple Express. On his wrist is a steel-braceleted watch the film never holds on long enough to read.

It has been called two things: a TAG Heuer Monaco, the square-cased racing chronograph, and a much cheaper Fossil made to look like one. No clean frame settles which.